Oliver Charles Muller, the Founder and CEO of PropertyCard, envisions a world where homeowners universally recognize PropertyCard as their primary app for property management. He aspires for PropertyCard to become the gold-standard, ubiquitous solution enabling every homeowner to effortlessly track their property net worth, securely store essential documents, and efficiently manage property services, all within a single platform. To realize this ambitious vision, the company emphasizes the importance of fostering a strong community, building a trusted brand, and providing education to empower individuals with the knowledge that financial freedom through property ownership is both accessible and achievable.
The PropertyCard Super App stands as the ultimate tool for property acquisition and management, facilitating the seamless growth of individuals’ property portfolios, and ultimately leading to a life of financial freedom largely attainable through private property ownership. Considering that a significant 53% of global net worth resides in property, including our homes, the PropertyCard Super App emerges as the optimal solution for individuals seeking to make wise property investment decisions and secure their financial future.
Below are highlights of the interview:
Can you please provide a brief overview of your professional background and experience in the industry?
I’m a chess master with a 99.99% tactic rating and world number 2 for failed attempts, with over 120,000 puzzles done. I’m also a stocks and currency trader, an ex-derivatives trader, and used to manage a property fund across the UK and UAE, buying and managing high-yield rental income.
Tell us about PropertyCard and its mission. What inspired you to join this company?
I was managing a property fund across the UK and UAE, buying low-cost, affordable housing that generates high-yield rental income. In doing this, I noticed a big problem in managing property. Services are scattered across many providers, and it’s hard to track everything in one place. So, I started the PropertyCard Super App so homeowners and landlords around the world can track their property net worth, finances, portfolio, store their documents, and manage services in one place.
My inspiration for building this company is that most of the wealth on earth is in property—in our homes. 53% of global net worth is property, yet there’s no app to track property wealth and all its finances in one place. Every homeowner and landlord around the world should be tracking their home finances accurately in real-time, with live currency change, and storing their property documents on hand to access at any time. The current industry is a mess. Most people are flying in the dark. Paperwork is still mostly offline, scattered across WhatsApp and email shared by many people. Everything should be centralized and easy to access. PropertyCard is made for every home on earth. Anyone who owns and manages a home can claim their PropertyCard and use it instantly. Average savings per home per year are around $1,700. With more homes and larger portfolios, savings are exponentially higher. It’s a really cool app, and in the end, almost everyone building net worth has property worth tracking and managing. My inspiration for this business is that it’s a tool anyone on earth can use to optimize their property finances and build financial freedom.
What strategies do you employ to ensure that PropertyCard remains competitive in the market?
We ranked 9th in UK PropTech last year, and our product gets better weekly. Our goal is to have the best property app in the world in terms of how much it does, how easy it is to use, how low the price is, and how much benefit and savings users get. Our design and engineering teams focus on customer experience to do more with less so that users get maximum functionality with the fewest clicks and fastest speed. Our app does 10X+ more than Rightmove and other top property apps with 10X fewer clicks and prices. It’s also tailored for landlords and homeowners, whereas other property apps are tailored for buyers and renters. We created a new product category and ‘property super app’ similar to WeChat in China. It’s all about convenience for users and doing as much as we can to provide the best user experience possible.
How do you foster a culture of innovation and adaptability within your organization, considering the rapidly changing landscape of the business industry?
We have a remote-first culture that works from anywhere. We prioritize speed and doing the most with the least as one of our core values. We are tasked weekly with adding features and improving the experience while removing icons, clicks, and impediments. We have the fastest property app globally right now by number of clicks from downloading to claiming your PropertyCard to using services. You can literally create a custom PDF brochure of your home listed for sale with one click after filling in a few details. You can create a PDF of your finances, portfolio, and net worth with one click. You can create a home inventory by adding items one by one, snapping photos around the house, and then creating a 1-click PDF. You can add documents one by one with a click. You can sign them with a single click. You can counter-sign them with other users with a single click. It’s so damn fast with regards to how much you can do. It’s so easy to use, and that’s the result of so much innovation. We are adapting to customer demands for speed and maximum savings. Everything’s passed onto you.
How do you prioritize customer satisfaction and ensure that the company provides exceptional service to its clients?
Speed, an incredible user experience, and maximum savings of money and time. You get your money’s worth with the PropertyCard Super App. It does so much with so little. It’s free for the first home and then $20 per month for unlimited homes and features. There’s no other property management tool that does so much, costs so little, and is an absolute joy to use and experience.
What steps do you take to attract and retain top talent in the industry, and how do you encourage professional growth and development within your organization?
We are mission-driven, and we have a huge mission. This is the primary attractor for top talent. Our hiring process is continuous, and we test many candidates before deepening our relationship with our core team. Every member of the team is a shareholder, and we have long-term plans geared towards building something great and lasting together. We encourage professional growth by always pushing for education and mastery. We expect our members to be global masters at what they do.
How do you address the increasing importance of digitalization and technology in the sector, and how does it influence the company’s operations and customer experience?
We are a technology company reworking the property sector from the bottom up. We completely redesigned how property management is done, scrapping how the current industry does things. We forced a consolidated PropertyCard to do all services in one. We basically aggregated 10 businesses into 1 PropertyCard and had everything done with a single click. It’s so easy to use, and it does so much. It’s truly innovative and disruptive, and it took years to accomplish. The future is coming so fast. AI, digitalization, and innovation speeds are increasing exponentially, and users expect so much more. Our operations and customer experience move at hyperspeed. Everything is done quickly. Speed is one of the company’s core values and is drilled into everything we touch.
What advice would you give to aspiring leaders or individuals looking to join the industry?
The number 1 problem in the property sector is fragmentation. Everything’s too scattered, costly, inefficient, and wastes money and time. Research and surveys show that customers want to save money and time as their primary concerns. It’s also why we have a cost-of-living crisis in the UK and elsewhere right now. So to solve this problem, the solution has to be consolidation, efficiency, and saving money and time. Anything you do to achieve this will create value for everyone involved.
