Laura Marks embarked on a diverse professional journey that initially led her into the realm of complementary therapy, where she trained and practiced as an aromatherapist. Concurrently, she also ventured into the world of entrepreneurship by establishing a jewelry design business.
Subsequently, Laura transitioned into the corporate world, amassing a wealth of experience in various industries, including marketing and public relations, during her two-decade as a personal assistant (PA). In 2020, she took a significant step by founding BB Creative Communications, a company offering an array of communication services with a primary focus on social media and PR.
Laura’s professional expertise extends across an extensive portfolio of sectors, encompassing health and wellness, sports and fitness, life and business coaching, publishing, TV, and media, as well as property and finance. Her career path reflects a versatile skill set and a deep understanding of multiple industries, positioning her as a valuable resource in the field of communications and strategy at BB Creative Communications.
Below are highlights of the interview:
Tell us about BB Creative Communications and its mission. What inspired you to start this company?
BB Creative Communications was formed in December 2020 with my late partner, Richard Brooks, to offer social media and PR, literally under one roof! Richard had an exceptional PR career, working with greats such as Versace and Giorgio Armani. He set up the first in-house PR department at French Connection and worked with PR guru Liz Franks for many years. BB Creative is a collective of creatives who have digitally remastered their individual expertise to bring together a range of communications and media services.
What strategies do you employ to ensure that BB Creative Communications remains competitive in the market?
Listen
Through listening to our clients, we are able to tailor our services to meet their specific needs and provide the best possible solutions.
Strategy
Our approach to strategy is based on a deep understanding of our clients’ businesses, industries, and competitive landscape.
Implement
Through our plan-do-review approach, we are able to provide our clients with ongoing support and guidance.
How do you foster a culture of innovation and adaptability within your organization, considering the rapidly changing landscape of the business industry?
We are passionate about the brands that we work with. We believe that a successful business should be built on a values-based foundation. We strive to embody sustainability, diversity, inclusion, and giving back in our work.
As part of our commitment, we have a charity focus that supports Leukaemia research and other cancer charities. We understand the impact that cancer can have on individuals and families, and we are dedicated to helping make a difference.
Kindness and understanding are at the top of our list. We care about the planet and sustainability issues. If a brand’s values are eco-conscious and incorporate a desire to be part of working towards a better world, then we align!
How do you prioritize customer satisfaction and ensure that the company provides exceptional service to its clients?
We believe that marketing should be about more than just selling products or services; it should be about connecting with people on a deeper level. Creative, solution-focused, and exceptional communication are at the core of everything we do.
We work in a bespoke way and tailor packages and activities for each individual client and brand. We take pride in our own communicative skills and in defining what our clients wish to achieve. Once we understand client requirements, we then develop a strategic framework to ensure success and the best possible return on investment.
What steps do you take to attract and retain top talent in the industry, and how do you encourage professional growth and development within your organization?
The BB Creative model is to work with freelancers on a retainer or project basis, so I personally spend a lot of time on LinkedIn, networking, and making new connections so I can call on others expertise as required.
How do you address the increasing importance of digitalization and technology in the sector, and how does it influence the company’s operations and customer experience?
Tech is incredibly fast-moving! For social media and creative purposes, I use a number of apps and programs in my work. I find the best way to keep abreast of new digital programs is to see what others are using and having success with.
As the social media manager and strategist at BB Creative Communications, what is your overall vision for the company’s future, and how do you plan to achieve it?
To build a collective of creatives who are living their best lives, enjoying their work, collaborating well together, and gaining financial security as self-employed freelancers. I plan to do this by growing the new business element of BB Creative so I can pass on more work to others. Also, to grow the charity arm and continue fund-raising for Leukemia UK,
What advice would you give to aspiring leaders or individuals looking to join the industry?
As one of the most iconic marketing slogans says, just do it! Keep true to your values, be open to listening, and never stop learning.
Please Visit: https://www.bbcreative.co.uk/
