With a background as a physiotherapist and lecturer in women’s health, Frida Johnson brings years of clinical experience working closely with Ella’s target demographic. Her expertise extends to extensive training in digitization and post-market surveillance. Her passion for women’s health is evident through her ongoing scientific studies, reflecting her deep interest in this field. Having been part of Ella’s journey since its inception 2.5 years ago, Frida currently works with product and business development while overseeing operational aspects involving the caregivers. Her roles also encompass medical and quality responsibilities, and she is currently conducting a scientific study at Ella. Frida’s commitment to the intersection of healthcare and technology is unwavering, fueled by both her practical experience and her status as a “science nerd.”
Below are highlights of the interview:
Tell us about Ella and its mission. What inspired you to start this company?
Ella’s mission is to contribute to a better quality of life for women through digital, innovative, and high-quality women’s health care. We want to support women’s health throughout their lives, worldwide.
As part of my background as a physiotherapist, I have met so many women who felt worried, lost, and not knowing where to turn with their problems, and I have also worked in a care structure where there is a lack of cooperation around the patient. The majority of everyone who undergoes a pregnancy develops physical and/or mental problems that can be treated and, to some extent, prevented, but many women do not get the right help, and there are no preventive measures in the usual care system. This has caused a great deal of frustration in me, which has also led to motivation to solve the problem. And here we are today, with Ella.
What strategies do you employ to ensure that Ella remains competitive in the market?
Ella remains competitive by focusing on continuous innovation and integrating the latest medical insights. Our CE marking ensures high standards, and we are the only medical app on the market that offers both preventive care and treatment for pregnant and postpartum women. User feedback shapes our user-friendly experience, while collaborations with healthcare experts keep us informed. Targeted marketing and reliable educational content enhance our credibility. Regular updates, global expansion, and thoughtful leadership solidify our market position. These strategies ensure Ella’s sustained leadership in delivering innovative health solutions for women.
How do you foster a culture of innovation and adaptability within your organization, considering the rapidly changing landscape of the business industry?
Our strategy is the following:
- Encouraging open communication. We value every team member’s input and provide platforms for sharing ideas and feedback openly.
- Embracing learning from failure We view failures as stepping stones to success, promoting a fearless attitude towards trying new approaches.
- Agile Decision-Making. Swift, informed decision-making enables us to adapt quickly to evolving business demands.
- Customer-Centric Approach. We always involve customers in all steps of our innovation process, ensuring our solutions directly address their needs.
- Enabling Experimentation. Dedicated time for exploring new ideas cultivates creativity and leads to breakthroughs.
- Recognizing Achievements. Celebrating both successes and lessons learned reinforces a culture of taking calculated risks.
- Continuous Learning. We make sure to always be updated on the latest industry trends and science.
- Staying ahead of technology. We monitor emerging technologies to leverage them strategically for our application’s advancement.
What steps do you take to attract and retain top talent in the industry, and how do you encourage professional growth and development within your organization?
We attract and retain top talent by highlighting our inspiring mission, promoting a strong employer brand, offering meaningful projects, and supporting flexible work arrangements. To retain our talent, we offer regular recognition, engage employees with exciting assignments, provide the possibility for personal and professional growth, and cultivate an inclusive and collaborative environment. It’s super important to us that our employees feel involved with the possibility of influence! Additionally, we encourage professional growth through personalized development plans, diverse exposure through flexible and varied tasks, internal promotion opportunities, a feedback-driven culture, and a strong focus on continuous learning and industry awareness. These strategies collectively empower our team to excel and contribute to the continuous success at Ella.
How do you address the increasing importance of digitalization and technology in the sector, and how does it influence the companys operations and customer experience?
We embrace the growing significance of digitalization and technology by integrating them into every facet of our operations. This enables us to enhance efficiency, deliver innovative solutions, and meet evolving customer expectations. Our focus on technology translates into streamlined processes, personalized customer experiences, and the seamless integration of Ella into users’ digital lifestyles.
As COO of Ella, what is your overall vision for the company’s future, and how do you plan to achieve it?
The overall vision for Ella is to support women’s health throughout their lives, worldwide. To achieve this vision, we’re implementing a multifaceted approach. We’ll develop a range of innovative services catering to women’s diverse health needs from adolescence through menopause and beyond. By investing in advanced research and technology, we aim to create evidence-based solutions addressing the unique health challenges women face. Our commitment extends to reaching women worldwide, including underserved communities. We’ll ensure accessibility through digital platforms, localized content, and collaborations with healthcare providers. We’re dedicated to empowering women with accurate, easily understandable health information, enabling informed decisions, and proactive self-care.
Building a network with medical professionals, researchers, and other stakeholders will foster awareness and have a more significant impact on women’s health. By prioritizing innovation, we’ll stay ahead of emerging health trends and technologies, adapting our offerings to stay relevant and effective. We’ll actively engage in discussions about policy changes, advocating for women’s health to maintain its importance globally. Our tech-centric approach will enable us to offer personalized health solutions that align with individual preferences and needs. Gathering user feedback will drive iterative enhancements to ensure our solutions genuinely cater to the diverse spectrum of women’s needs. We’re committed to measuring our impact through key metrics and outcomes and using these insights to refine our strategies.
In aligning with these principles, Ella is set to make a profound and enduring contribution to women’s health worldwide, providing steadfast support throughout their unique journeys.
What advice would you give to aspiring leaders or individuals looking to join the industry?
Embrace lifelong learning and develop adaptable soft skills. It is okay to not know everything, and you will learn along the way, and failure is a part of that learning. Seek mentorship, build a diverse network, and find people who are as passionate as you are about creating impact. Stay open to change and focus on empathy for both yourself and your co-workers. It is very important to uphold your ethical standards, align your work with passion, and remember the impactful role you play in healthcare!
Please Visit: https://www.ella.se/
