The digital business world is rapidly growing and expanding, presenting exciting opportunities for women to excel in this field. With the increasing importance of technology, digital skills have become a highly sought-after commodity, and women have just as much potential as men to succeed in this arena. 

The tech industry is constantly evolving, and with each advancement, new opportunities emerge for women to showcase their talents and expertise. Women are highly represented in the fields of design, digital marketing, and social media management, and they have also made significant strides in fields such as software development, data analysis, and artificial intelligence. As more women enter these fields, they are helping to shape the future of digital business by bringing diverse perspectives, skills, and experiences to the table. In the early 2010s, Tatiana Langseth, a George Mason University alumna, established Augaroo with the aim of incorporating the influence of big data into routine business decision-making processes. Under her leadership, the organization has reached new heights, and today, Augaroo is a prominent player in the market, providing its knowledge, goods, services, and solutions to address customer issues and navigate the technical intricacies of big and streaming data. 

Before founding Augaroo, Tatiana had a diverse and extensive background in the business world. She spent some time working in the marketing and branding industry, sharpening her skills and accumulating experience in that domain. Despite her interest in marketing, she also had a strong fascination with technology and its various applications in the field. As a result, she eventually founded Augaroo to merge her two passions, marketing and technology. 

Founding Augaroo 

Tatiana was inspired to create Augaroo while working on a project for one of her marketing clients. Collaborating with technical talent in Eastern Europe, she was impressed by the capabilities of the development team, and this sparked an idea to establish her own company and launch a new app, Arball. With the introduction of the App Store and a growing divide between technology and human interaction, Tatiana saw an opportunity to connect the virtual and real worlds and founded Augaroo in 2011 with a mission to make real-life interactions more enriching and rewarding. The name Augaroo is a creative play on the term “augmented reality” and speaks to the company’s emphasis on technology and its potential to enhance daily life. 

Augaroo is a full-service technology company that offers mobile app development, big data and BI projects, as well as marketing and branding services.  

The company has onshore and offshore capabilities, enabling it to cater to a broader audience and bring the best talent to its projects. Augaroo is known for its depth of talent and expertise in a wide range of services, from apps to BI to AI, and strives to provide clients with comprehensive and advanced solutions to meet their needs.

Following Love for Tech  

Tatiana’s fascination with technology and its ever-changing landscape has been a driving force in her career. She has always been passionate about leveraging technology to make a meaningful impact for her clients. Tatiana is particularly interested in developing family-friendly and entertaining applications that can be used and appreciated by people all over the world. For Tatiana, working in technology is not just a profession but a way to bring magic and wonder into people’s lives through the innovative use of technology. 

Tatiana firmly advocates for the involvement of more women in the technology industry. She recognizes that women bring distinct perspectives and abilities to the table that can foster innovation and generate new solutions. However, the tech industry still experiences a gender disparity, with fewer women working in this field than men. This is an issue that demands change, and Tatiana believes that by encouraging more women to pursue careers in tech and providing them with the resources and support they need to succeed, we can address this disparity and establish a more inclusive and diverse industry. 

Learn from Peers 

Tatiana Langseth advises women who are starting their own business to seek out senior advisors who can offer guidance and support in the early stages. It’s important to gather multiple opinions before making major decisions or finalizing business strategies. She also emphasizes the need to have a good understanding of the industry and market, including the demand for the product or service being offered. Conducting thorough market research is crucial to ensuring that the business is meeting the needs of its target audience. 

Having a support system in place is also crucial, and having mentors who can provide guidance and advice can be incredibly valuable. These mentors can offer insights based on their own experiences and help navigate the challenges of starting a business. Ultimately, it’s important to offer a product or service that solves a problem or meets a need for customers to ensure the success and sustainability of the business. 

Management Philosophy   

Tatiana’s management style is a reflection of her belief that success is achieved through mutual trust and effective communication. She understands that her role as a leader is not only to provide direction and guidance but also to create an environment that fosters creativity, collaboration, and innovation. Her open-door policy encourages her team to approach her with any concerns or ideas they may have, and she ensures that their opinions are heard and valued. 

Tatiana’s approach to leadership is not unique to women in business. While gender biases in the workplace still exist, many successful male leaders have embraced similar management styles that prioritize open communication and trust-building with their teams. Tatiana recognizes that there is no one-size-fits-all approach to leadership, and each individual must find their own style that best fits their personality and the needs of their team. 

As a leader, Tatiana strives to be transparent, accessible, and supportive of her team. She encourages open dialogue and values constructive feedback, which helps her identify areas where the team can improve and grow. She creates a work environment that empowers her team to take ownership of their work and provides them with the resources and support they need to be successful. 

Tatiana understands that a positive and collaborative work environment not only benefits her team but also contributes to the success of the business. By fostering a culture of trust and open communication, she creates a sense of belonging and purpose among her team members, which motivates them to work towards a common goal. Tatiana’s management style is a testament to her commitment to building a successful business that values the contributions of every team member. 

Common Challenges for Every Entrepreneur  

As a female founder, Tatiana has also faced challenges related to gender bias and stereotypes. Despite progress in recent years, there is still a lack of diversity and inclusion in the tech industry, and women are often underrepresented in leadership roles. 

To overcome these challenges, Tatiana has been an advocate for diversity and inclusion in the tech industry. She has sought out opportunities to network and connect with other female founders and has supported initiatives aimed at addressing gender bias and increasing representation. Tatiana believes that by working together and supporting one another, we can create a more inclusive and diverse industry that benefits everyone. 

Early Precautions of Starting Business   

When reflecting on her career, Tatiana has come to understand that, while having a great idea is undoubtedly important, it is not the sole determinant of success. Rather, success is determined by a combination of factors, including the timing of the product launch, the execution of the strategy, the makeup of the team, the acquisition of early customers, and securing funding. A great idea can be easily replicated, but the success of a venture ultimately depends on how well it is executed. Launching too early can result in a product that is not ready for the market, while launching too late can mean missed opportunities. The strategy that is implemented must be well thought out and well executed, and a well-rounded team with diverse skills and experiences is essential to bringing the idea to life. Acquiring early customers provides validation for the idea and helps to shape the product, while also providing a source of revenue for the company. Finally, securing sufficient funding is crucial for bringing the product to market and scaling the business. 

Mining Potential of the Future’s Tech 

As a visionary leader, Tatiana recognizes the immense potential of artificial intelligence (AI) in various industries, especially in generative AI. She believes that this technology has the capability to disrupt many legacy applications and industries, and will play a significant role in shaping the future. 

Tatiana envisions her company at the forefront of this emerging technology in the next five years, delivering innovative AI-powered solutions to various industries. The company will harness the power of AI to automate tasks, enhance efficiency, and offer personalized experiences to customers. The primary focus will be on creating AI-powered products and services that can help businesses transform their operations and meet the changing needs of their customers. Tatiana is optimistic about her company’s potential to lead this space and make a substantial impact on the world. 

website: www.augaroo.com